Bridget Thoreson

Engagement Manager, Hearken


Engagement Manager



Bridget Thoreson, is an engagement manager for the engagement consultancy Hearken. She has worked with more than 50 news organizations in the U.S., Canada and the U.K. on public-powering their journalism, mapping audience engagement best practices to editorial projects and the business' bottom line.

She previously worked as an audience development specialist for eight digital and print brands at a magazine publisher and spent seven years as a reporter and editor at a daily community newspaper. She's a co-author of "The Citizens Agenda," a guide to generate more inclusive and responsive news coverage for voters, published ahead of the 2020 U.S. election.

6 October 2020

Innovative Storytelling: Audience First