With a degree of Dutch and English literature and linguistics, it took Hans about 35 years to finally reach the industry he started studying for: media. During those years he set up and managed business in countries as diverse as Japan and Kenya, and in activities as unalike as food and fintech.
Tappable is part of Overview Technologies, a company he founded with his sons Charles (CTO) and Henri (CMO). Initially set up to help mobile money users in emerging market manage their finances, Tappable was built to help them communicate with their young customers on smartphones. With proof of concept from their own business, Tappable has since attracted customers in media and marketing globally.